People translate sensory impressions into a coherent and unified view of the world around them. This is perception.
People then act on this perception or we can say that people behave according to their perceptions. Managing behaviour implies sending messages that will hold or change perceptions, which in turn then change behaviour.
But whose perceptions and what messages? These are questions OBJECTIVITY et al can answer for you.
What is the simple definition of philosophy?
Philosophy is a way of thinking about the world, the universe, and society. It works by asking very basic questions about the nature of human thought, the nature of the universe, and the connections between them.
By better understanding the connections people make between their perceptions and your brand, OBJECTIVITY et al empowers clients with objective, honest data which enables them to structure their business and marketing strategies to better achieve their business goals.