OBJECTIVITY et al collects, records and manages perceptions for our clients, providing insights on buying behaviour, brand loyalty, and how products and services make them feel. This insight enable clients to shape their marketing initiatives and business strategies to be more targeted and influence future behaviour.
OBJECTIVITY et al ’s customer perception methodology is shaped by four of the five “P’s” of marketing principles, namely; Product, Price, Place and Promotion.
- Marketing a Product: It is the perceptions around the product that count. You build the company or product brand or destroy it through marketing communication.
- Marketing Price: It is the perceptions of value that matter. Price can build or destroy perceived values.
- Marketing Place: This really means perceptions of availability.
- Promotional Marketing: A form of targeted communication that builds, or denigrates, perceptions of brands.