What do we do?

Map YOUR customer journey experience. We measure, manage and monitor perceptions and have done so successfully since 1982.

OBJECTIVITY et al‘s marketing insights guide and inform our client’s marketing plans and strategies, as they gain a better understanding of their client’s perceptions about their brand, products and services. Objective customer perception measurement. What customers consider to be of value for money, services, quality, and brand loyalty, we offer clients authentic market analysis which better shapes their business objectives and marketing goals.

Manage perceptions

in the workplace. It’s been said that perception is reality. In the workplace, perceptions that aren’t managed become rumors, then gossip and then backbiting, which leads to destruction. Unmanaged perceptions become a reality that wasn’t intended.

Our Clients