What do we do with these perceptions?
We are then able to measure them in a unique manner by changing them into one of five quantifiable factors. This means that we take the qualitative feeling or perception and make it quantifiable so that you can action where necessary.
We then assist you to manage the quantifiable perceptions from where you are in the organisation, whether you are the CEO, in management, marketing, advertising, sales, HR, PR, Production or Admin.
We do this by helping you to develop a strategy to cost effectively address the perception deficiencies and therefore the behaviour.
Our unique methodology has the additional benefits of cost, turn-around time, simplicity and accuracy. Experienced management, who have great understanding of the process are involved and available to you during the process. Methodology is very important in the quantification of needs, desired standards and perceptions.
If you don’t do it the right way, you will not get the right answer. You will get an answer, but not the right one! Methodology is open-ended questions quant the qual through an unprompted process measuring the unsatisfied priorities in order of importance to the respondent. So that nothing is missed and in order of what is important to a KCG.
We do not prejudge what is important.
You cannot manage anything unless you can measure it. We are able to change the feeling or perception into five measurable factors. We will identify and quantify the five key factors of management for you as required.
- Needs/wants and/or decision criteria of the “customer” (KCG) (internal or external).
- Desired standards of performance, or points of satisfaction of the “customer”.
- Their levels of awareness of brands, people, products, policies, etc.
- Their perceptions of your performance in comparison with their points of satisfaction competitors Industry Norms
- Their perception deficiencies