etal marketing objectivity etal group of companies


OBJECTIVITY etal collects, records and manages perceptions for our clients, providing insights on buying behaviour, brand loyalty, and how products and services make them feel. This insight enable clients to shape their marketing initiatives and business strategies to be more targeted and influence future behaviour.

OBJECTIVITY etal ’s customer perception methodology is shaped by four of the five “P’s” of marketing principles, namely; Product, Price, Place and Promotion.

  • Product: It is the perceptions around the product that count. You build the company or product brand or destroy it through marketing communication.
  • Price: It is the perceptions of value that matter. Price can build or destroy perceived values.
  • Place: This really means perceptions of availability.
  • Promotion: A form of targeted communication that builds, or denigrates, perceptions of brands.