What is perception?
The process by which customers translate sensory impressions into a coherent and unified view of the world around them. Though necessarily based on incomplete and unverified (or unreliable) information, perception is equated with reality for most practical purposes and guides human behaviour in general. (BusinessDictionary.com).
Whose perception do you want to manage?
To best manage perceptions, we ensure we apply a holistic approach to our market analysis. This approach includes quantifiable and qualifiable customer perfection feedback across Key Communication Groups (KCGs). These include:
- Your own employees
- Agents, distributors, dealers
- Wholesalers, retail stores, buyers
- Direct supply customers shoppers
- Consumers, end-users
- Influencers, prescribers, media
Perceptions about what?
OBJECTIVITY et al is able to collate customer perception data objectively, which enables us to get the right answers, not just any answer. OBJECTIVITY et al‘s survey methodology ensures that you are able to use the market research for actionable insights.
OBJECTIVITY et al‘s products include:
- Monitoring the performance of all media advertising agencies
- Telephonic interviews
- Strategy workshops
- Change management
- Desk research
- Personal branding and business coaching
What do we do with these customer perceptions?
OBJECTIVITY et al is then able to measure perceptions in a unique manner by changing them into one of five quantifiable factors. This means that we take the qualitative feeling or perception and make it quantifiable so that your business objectives and marketing initiatives are better informed, and you are able to action where necessary.
We then assist you to manage the quantifiable perceptions from where you are in the organisation, whether you are the CEO, in management, marketing, advertising, sales, HR, PR, Production or Admin.
We do this by helping you to develop a business and marketing strategy to cost effectively address the perception deficiencies and therefore the behaviour.